Opened in 1997, Siam Discovery ushered in the first lifestyle destination for Bangkok’s elite urbanites. It remains unique and innovative in concept, housing one-of-a-kind stores, entertainment venues and trendy beauty and fashion brands.
In 2015, after 18 years of opening its door to customers, Siam Discovery began its major renovation to ensure that it stays at the forefront of trends. A Complete Facelift that turned it to be “The Exploratorium”- The biggest arena of Lifestyle Experiment.
The new face of Siam Discovery launched to amaze visitors in May 2016. The new Siam Discovery is the first hybrid retail destination in Thailand. It is a venue of 40,000 square metres of floor space where 10,000 of lifestyle brands are brought together under a single universal concept that puts customers at the centre, rather than brands.