Siam Piwat joins forces with partners to put its global destinations on the map and deliver extraordinary world-class experiences

CORPORATE - 27 NOVEMBER 2023



With the Co-creation and Collaboration to Win strategies as the key to success and global reputation, Siam Piwat Group – a leading retail estate and retail developer, the operator of global destinations like Siam Paragon, Siam Center, and Siam Discover, and a joint partner of ICONSIAM, ICS, and Siam Premium Outlets Bangkok – has established its leadership as the developer of the world’s premier destinations that have won the hearts of people both in Thailand and around the world. In addition, its destinations have been selected as venues of choice for a series of major international events by luxury brands as well as world tour events throughout the year-end period for the year 2023, reflecting the trust and confidence of the group’s partners as well as Siam Piwat’s strength and readiness to elevate Thailand into the global destination.

Siam Piwat’s destinations have been chosen as venues of choice by global brands for world-class mega-events, reinforcing its leadership in the luxury market.

- ‘HERMÈS IN THE MAKING IN BANGKOK' Exhibition – November 25 - December 3, 2023 at The Pinnacle, 8th Floor, ICONSIAM

ICONSIAM has been chosen as the venue of choice by Hermès for Hermès in the Making in Bangkok – a grand traveling exhibition that will make a stop in Thailand to showcase the world-renowned luxury brand’s knowledge of sustainability and social stewardship. All attendees will have an opportunity to learn about Hermès’ artisans and get a glimpse into the unique spirit of creativity and innovation through the brand’s wares. The exhibition will also feature various interactive games and activities that promise an extraordinary experience that will take you to the edge of imagination.

- Bulgari’s Magnificent Wonders” festive displays, Nov 30, 2023 - Jan 16, 2024, Parc Paragon, Siam Paragon

The globally renowned brand Bulgari is collaborating with Siam Paragon to infuse the spirit of festivity into the shopping mall under the theme “Magnificent Wonders, with a one-of-a-kind Christmas tree radiating the light of joy and hope to be featured prominently in the heart of Parc Paragon and the Jewel Zone transformed with an exclusive magnificent festive display and a spectacular illuminated tunnel that will be shining beautifully at night throughout the festive season. This collaboration further underscores Siam Paragon’s position as one of the world's finest luxury destinations.

- Get ready to experience the magic of Cartier, the famed French jewelry and watch brand, as they transform ICONSIAM into the land of imagination with an exclusive installation titled “The Fabulous House”, which captures the exquisite beauty of the brand’s historic boutiques across three countries, flown here to Thailand to bring a gift of happiness to all. The installation is open to public for those wishing to experience the magic and capture memorable photos from December 6, 2023 to January 7, 2024 at ICONSIAM.

Delivering experiences beyond expectation with a full panoply of world tour events

Siam Piwat Group’s shopping centers house spaces that serve as arenas for global art and culture. As nexus points where culture, art, and fashion converge and fuse, these spaces have enabled Siam Piwat to create first-ever experiences that exceed all expectations and cannot be found anywhere else in order to inspire and offer something special to everyone. In addition, these spaces are home to a diverse range of communities and provide a platform where everyone can share ideas and experiences hard to come by elsewhere.

- World-class immersive digital art exhibition “Monet & Friends Alive Bangkok,” from today until January 7, 2023 at the Attraction Hall, 6th Floor, ICONSIAM

Enjoy a world-class art experience at the immersive digital art exhibition Monet & Friends Alive Bangkok, brought to life by the creator and producer Grande Experiences in collaboration with Live Impact Events, a world-class experience creator, and ICONSIAM, the global landmark by the Chao Phraya River. This exhibition marks the first time ever that the Thai audience can have an up-close-and-personal experience the visual and sounds of 19th-century Europe through the masterpieces of Claude Monet, one of the world’s most influential French impressionist artists, as well as through the works of 14 other artists, all presented as an immersive digital art exhibition under the overarching theme “An Immersive Adventure into French Impressionism.”

- “Xu Hongfei World Tour Exhibition – Thailand: Love in Siam,” from today until December 20, 2023 at Napalai Terrace, 7th Floor, ICONSIAM

ICONSIAM has been chosen as the only venue in Thailand for the Xu Hongfei World Tour Exhibition – Thailand: Love in Siam, which features globally acclaimed sculptures from the prestigious Guangzhou Sculpture Institute, created by the renowned Chinese artist Xu Hongfei. His highly successful Chubby Women in Thailand sculpture series has been showcased 50 times globally since 2013, including in 20 major art museums and in landmarks in various countries, such as France, Australia, Italy, the UK, Singapore, Turkey, the US, Germany, Cuba, Japan, and many more.

Joining forces with a world-class partner to delight visitors like never before with a globally renowned character

- “Celebrate Like Never Before" – Invitation to the World of Frozen,” from today to November 30 at River Park, ICONSIAM

ICONSIAM and Hong Kong Disneyland Resort have joined forces in a grand regional-scale collaboration to bring to Thai fans a gigantic 10-meter inflatable Olaf leaning on a traditional Thai triangular pillow, marking the first time ever that the massively popular character from the renowned Disney animation Frozen is officially presented with a distinctive Thai element. As an ambassador of the World of Frozen, the giant Olaf comes with an invitation card, inviting all visitors to “Celebrate Like Never Before - Invitation to the World of Frozen,” which has been exquisitely designed exclusively for Thailand, leaving a lasting impression on both Thai and international visitors alike.

- Bellygom, the playful pink teddy bear from South Korea, has arrived in Thailand to bring smiles and joy to all, from today until January 14, 2024 at Discovery Plaza, Siam Discovery.

Siam Discovery celebrates the much-anticipated arrival of Bellygom, the wildly popular playful pink teddy bear from South Korea. The prankster teddy bear first rose to stardom on Youtube in 2018 and has since shot to international fame with over 200 million accumulated views and more than 1.4 million followers on various social media platforms. A larger-than-life 4-meter-tall Bellygom now stands as a distinctive landmark for the festive season alongside the Sustainable Living X’mas Tree 2023, another not-to-be-missed icon for everyone to capture unique and memorable moments with.

As the developer of a platform for world-class destinations, Siam Piwat takes pride in being trusted and chosen by global partners to host global-level events and curate world-class experiences that surpass all expectations for Thai and international visitors. With its shopping centers well-equipped and prepared, Siam Piwat is committed to delivering unprecedented experiences and solidifying Thailand’s status as the ultimate must-visit destination for global visitors, thus providing inspiration for all and reinforcing Siam Piwat's position as the Icon of Innovation.