Siam Piwat's renovation project of "Siam Center, The Ideaopolis" bags gold award at 2014 Asia Pacific Shopping Center Awards
Siam Piwat Co.,Ltd, Thailand's innovative retail business and real estate development leader, owner of Siam Center, Siam Paragon, Siam Discovery, and Paradise Park shopping centers, and joint-owner of megaproject ICONSIAM, has continued to reinforce its 'Icon of Innovation' positioning by adding to its long list of continuous triumphs on international award platforms with Gold Award in Design & Development from its renovation project of "Siam Center, The Ideaopolis," the only shopping center from Thailand to win an award at 2014 Asia Pacific Shopping Center Awards by the International Council of Shopping Centers (ICSC).
Mrs. Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Co.,Ltd, said, "We are extremely proud that the renovation project "Siam Center, the Ideaopolis" has won the award for two consecutive years, making it Thailand's only shopping center to ever win any award at 2014 ICSC Asia Pacific Shopping Center Awards, one of the most respected international shopping center award platforms. Last year, we were awarded with a Gold Award in Marketing – Grand Opening, Expansion & Renovation Marketing Campaign for our magnificent Grand Opening of the shopping center. This year, we have won the Gold Award in Design and Development, which serves as a testimony of Siam Piwat's success in introducing innovation and novelty to people's lives and bolsters Siam Piwat's strength in its path toward becoming a global leader of innovative retail."
The triumph of Siam Piwat's renovation project "Siam Center, the Ideaopolis" over all the shopping centers from Asia is owed to its introduction of completely unique concepts never before seen in Thailand, making it truly 'a first' and marking the beginning of a revolution that transforms Thailand's shopping malls into centers of imagination and infinite aesthetic creativity in art, fashion, technology, and lifestyle. The project also marks the 'first' time ever that a shopping center and all its retail stores have joined forces to create a remarkable unprecedented phenomenon through the unique displays and decor that these stores, from Thailand's leading brands or world-renowned brands across fashion, lifestyle, and food groups, have designed exclusively for Siam Center, something they have never done for any other shopping centers before, to create an identity that contributes to the main concept of Siam Center, which marks Siam Center out for its uniqueness.
Mrs. Chadatip also added, "The most vital factor that has made Siam Piwat's renovation project "Siam Center, The Ideaopolis" a roaring success is our collaboration with our tenants and business partners in bringing out new identities of each brand exclusively for Siam Center, which makes the shopping center truly outstanding and different from other shopping malls. As a result, this experience has won over consumers who are always looking for innovative ideas. We believe that this collaboration with tenants and business partners in creating this thrilling experience will bolster success of all parties."
"This prestigious award is a clear testament to Siam Piwat's potential as "the Icon of Innovation". This success will serve as impetus for us to never stop introducing innovation and unparalleled experiences. To this end, we are planning projects worth collectively more than 55,000 million baht in the next five years to create new projects and business lines, focusing on innovating revolutionary concepts in project developments, retail businesses, and campaigns never before seen in Thailand to cement our position as Thailand's innovative retail business and real estate development leader throughout the years," Mrs. Chadatip concluded.
