Siam Paragon, the ultimate top-of-mind destination for travelers, wins Best Social Media Campaign: Xiaohongshu award at Hashtag Asia Awards 2024

Siam Piwat Group, a leading real estate and retail business developer, has further solidified its position at the vanguard of world-class destination development as Siam Paragon has won the Bronze Award for Best Social Media Campaign at the Hashtag Asia Awards 2024 in Singapore, a prestigious Asian award program, in recognition of its “Siam Paragon Hashtag on Little Red Book” campaign on China's social media platform Xiaohongshu in collaboration with iClick Interactive Asia Group, which achieved tremendous success in creating engagement with Chinese tourists.

The award is a testament to the commitment of Siam Paragon and other shopping centers under Siam Piwat Group, Thailand's No. 1 global destination developer, to the continuous delivery of extraordinary and unique experiences to both Thai and international customers. Through this campaign, which was launched in collaboration with iClick and designed to specifically engage Chinese tourists, Siam Paragon has successfully enhanced its brand image and created engagement with the target group via Xiaohongshu, a popular online platform that combines social media and e-commerce where users can share their travel and shopping experiences. The campaign has allowed Siam Piwat to reach China’s new generation of customers, as the platform has over 300 million registered users.

The Hashtag Asia Awards honors creators, innovators, and game-changers who are reshaping Asia’s social media landscape, including media, clients, agencies, and influencers. The judging panel consists of social media professionals working and residing in Asia who have created impact and phenomena in the online world.

As the only shopping center in the heart of Bangkok that brings together the ultimate luxury lifestyle and the most comprehensive array of entertainment experiences, Siam Paragon has always placed great emphasis on creating customer experiences, utilizing creativity and innovation to curate products and services and offer unprecedented and inspiring experiences for all visitors. This approach has earned Siam Paragon not only accolades and recognition from domestic and international stages alike but also led to a series of creative marketing activities and promotions that have solidified its reputation as a prominent and distinguished brand.