Siam Piwat enhances excitement to its global destinations and event venues, paving the way for Bangkok to be the world’s event hub that draws visitors worldwide

Siam Piwat – a leading real estate and retail business developer and the owner and manager of world-renowned projects such as Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok – is taking global event experiences and entertainment to the next level across its enhanced venues. The company is also collaborating with domestic and international partners to bring to life over 1,300 world-class activities and events throughout 2024, with about 500 already hosted in the first half of the year. In addition, Paragon Hall’s reimagined venue is completed to establish as a premier global event and entertainment venue in the heart of Bangkok, which will not only reinforce Siam Piwat’s leadership in the MICE industry but also help cement Bangkok’s position as a world-class event hub and boost Thailand’s tourism and economy.

PARAGON HALL: Extraordinary World-Class Event and Entertainment Experience

Siam Paragon, a world-class landmark in the heart of Bangkok, has transformed Paragon Hall with an area of over 10,000 square meters – with all new overhauled look under the concept of “Extraordinary Eventainment” to deliver an exceptional world-class event and entertainment experience beyond expectations. Equipped to accommodate all types of events and functions, the reimagined Paragon Hall has been upgraded to meet international standards as Thailand’s first-ever model for a carbon neutral venue. In addition, Siam Paragon has been joining forces with business partners in the MICE and entertainment industries to continuously develop special events and world-class performances to elevate Thailand into an entertainment hub. These include major entertainment phenomena, such as the BABYMONSTER FAN GREETING, a fan meeting of Korean artist TEN from the global boy band NCT, fashion events and fashion shows by prominent local and global brands, and e-sport tournaments. The venue space can also be configured to different sizes to accommodate wedding receptions and parties of all types.

ONESIAM: A Global Destination in the Heart of Bangkok and a Hub of World-class Events

ONESIAM – the ultimate global destination that consolidates the capabilities of three shopping centers: Siam Paragon, Siam Center, and Siam Discovery – delivers unprecedented experiences across more than 4,800 square meters of event space and offers iconic entertainment events featuring numerous world-class artists that become the talk of the town. Notable events include Siam Paragon Golden Prosperous Chinese New Year 2024, which attracted a large number of tourists, especially Chinese visitors; Songkran Lobster Wonderland by Philip Colbert, a grand Songkran festival celebration that brought together Thai culture and a lobster-themed art installation by world-renowned artist Philip Colbert; Siam Center X Teletubbies Big Hugs Big Love, a grand-scale Pride event in collaboration with the world-renowned characters Teletubbies in celebration of the passing of the marriage equality bill; and the launch of Asia’s first Teletubbies Café, which was a massive success and drew hundreds of thousands of both Thai and international visitors. For 2024, ONESIAM expects to host over 500 events, including the fashion mega-event of the year Bangkok International Fashion Week (BIFW) in October, which serves as a springboard for young Thai designers wishing to enter the global fashion industry, and trendy happenings, such as a partnership with Pop Mart to conjure Thailand’s first full-scale pop-up store at Siam Center.

To expand its customer base among the younger generation, Siam Discovery has introduced new fashion stores, such as Club 21, a multi-label store featuring over 50 popular brands from around the world that caters to the lifestyle of fashion enthusiasts. In addition, the mall has brought latest K-culture trends to Thailand through the launch of the Carlyn Pop-up Boutique, which has quickly become a hotspot that generates long pre-order queues, as well as the debut stores of fashion brands worn by popular Korean idols, such as Mardi Mercredi and EMIS. These moves have significantly increased foot traffic from the younger demographic. Additionally, the Flavor Lab on the 3rd floor, covering about 2,500 square meters, underwent an overhaul in 2023, now reimagined as a social hub and a community space with trendy dining options. Siam Discovery has also continued to organize eco-conscious activities, such as the construction of a Christmas tree crafted from upcycled plastic, which is part of its eco-friendly initiative that has been ongoing for over 15 years and highlights the mall’s long-standing commitment to environmental stewardship.

Among the new innovative spaces is SCBX Next Tech, a tech community of the future on the 4th floor of Siam Paragon. Born out of a partnership with SCBX, this innovative space serves as a nexus where tech aficionados and forward-thinkers can stay informed about the latest technologies. Since its inception in October 2023, it has become a bustling center of activity, offering daily events. Another highlight is True5G PRO HUB, a creative space brought to life through Siam Piwat’s collaboration with two major partners, True and Kantana Group, to cater to the diverse interests of the younger generation, from hardcore gamers and pop culture enthusiasts all the way to those seeking to expand their knowledge. Rounding out the innovative offerings is Legend Heroes Sports, a community space that introduces thrilling sport game experience from South Korea to Thailand for the first time ever. Located on the 4th floor of Siam Discovery, the sport game center offers an impressive array of 13 different games available.

As one of the world’s premier luxury destinations that offers one of the most comprehensive collections of high-end brands in Asia, Siam Paragon continues to deliver unprecedented experiences through one-of-a-kind activities in collaboration with numerous domestic and international partners and curates pop-up stores and exhibitions by world-renowned brands throughout the year.

ICONSIAM: A Global Destination on the Chao Phraya Riverside

ICONSIAM, a world-class landmark by the Chao Phraya River, has been elevating Thai festivals to an international stage. Over the past five years since its grand opening, it has hosted more than 3,500 events in collaboration with both leading partners and world-renowned luxury brands, who have created unprecedented experiences through exclusive collections, pop-up stores, and exclusive exhibitions, such as HERMES IN THE MAKING. Chief among the events that have captivated and gained recognition from the global audience is the Amazing Thailand Countdown, a grand New Year’s Eve celebration that has become an annual world-class iconic event, broadcast live to international media worldwide. Events that introduce Thai culture to the global audience include the ICONSIAM Maha Songkran Festival, which ran for a full 12 days this year, attracting numerous Thai and foreign visitors and establishing itself as a global Songkran festival, and the ICONSIAM CHAO PHRAYA RIVER OF ETERNAL PROSPERITY Loy Krathong Festival, which showcases Thailand’s soft power and has helped elevate this significant tradition to UNESCO Intangible Cultural Heritage status. ICONSIAM has planned to host over 350 events throughout this year to solidify its position as the ultimate must-visit destination for tourists from across the world.

TRUE ICON HALL: A World-Class MICE Venue for All Types of Events

TRUE ICON HALL is Thailand’s only world-class MICE venue with a stunning 180-degree view of the Chao Phraya River. With 12,000 square meters of space, including the 1,000-square-meter Suralai area in front of the hall, it is one of the most versatile and well-equipped event spaces available. Since its opening in 2019, it has hosted 350 events, including global-scale events like the APEC Women & the Economy Forum and the ICCA Congress gala dinner. Highlights this year include the Lisa Fan Meet-Up and the Guitar Mag Awards, with bookings already at 90% capacity, reflecting its success in creating exceptional entertainment experiences and stimulating the growth of Thailand’s MICE industry.

The potential of these extraordinary spaces in Thailand’s largest shopping centers has earned Siam Piwat Group recognition in both domestic and global real estate circles over the years. Most recently, Siam Piwat has won it the Developer of the Year – Thailand award at the Real Estate Asia Awards 2024 in Singapore, while ICONSIAM and Siam Paragon have been named as Top Tourist Destinations by various institutions, including Retail in Asia and Cleverthai.com, a lifestyle media outlet in Malaysia. Additionally, Siam Paragon and Siam Center have won the Traveler’s Choice Awards 2024 from the world’s leading travel website Tripadvisor. These accolades reflect Siam Piwat’s capabilities as the No.1 developer of global destinations in offering endless experiences beyond expectations and catering to diverse lifestyles across generations as it advances towards global success in its quest to represent Thailand and bring pride to the country through its world-class destinations.