Siam Piwat Group strengthens partnership with Hyundai Department Store at Korea Furniture Museum
Bangkok (September 6, 2024) - Siam Piwat Group and its global partner Hyundai Department Store hosted an exclusive event at the iconic Korea Furniture Museum in Seoul; allowing customers access to invaluable experiences and exclusive privileges.
"Siam Piwat has always explored visionary ways to deliver extraordinary experiences to our customers and JAI by ONESIAM members. This exclusive evening is not only a significant breakthrough in allowing our esteemed communities to connect and journey without borders, but celebrate our ties with global partners who are aligned to the values shared” - Siam Piwat Group’s CEO, Chadatip Chutrakul said.
"Siam Piwat Group and Hyundai Department Store signed a business agreement in person at the beginning of this year to further advance beyond the domestic market and become a leading company in the global retail market" - Hyundai Department Store CEO Jeong Ji-young said.
Together two companies will continue to closely to provide their respective customers with the broad and meaningful traditional cultures of both countries and the latest trends that are rapidly changing.
Event Overview
Upon entering the iconic Korea Furniture Museum, guests were welcomed by traditional Korean musicians in a village setting showcasing 10 traditional ‘Hanok’ houses that illustrate how Korean nobility lived during the Joseon dynasty. Guests then toured the palatial main building containing some 2,500 pieces of rare furniture from the owner’s private collection before entering the private dining hall to a setting personally curated by museum owner Chyung Mi-sook. A special 6 course dinner curated with the theme Journey Without Borders saw a special collaboration by 2 Michelin star chef Jungsik Yim (Jungsik Seoul and Jungsik New York), 1 Micheline star chef Wilfrid Hocquet (Blue by Alain Ducasse) and chef Dej Kewkacha (Kyo Bangkok) bring rare and luxurious ingredients from their respective home countries together.
Additional support was provided by Gentle Monster, the iconic Korean eyewear brand that has expanded globally. Founder and CEO of Gentle Monster Kim Han Kook created custom gifts especially for the evening, a metallic memento that allow guests of JAI by ONESIAM and its members to redeem eyewear of their choice at any Gentle Monster stores globally with no price limit.
The evening ended with guests taking photos with celebrities and members of the community networking to collaborate for the next JAI by ONESIAM event before embarking on a walk across the stunning gardens of the museum.
