Thailand’s ‘Siam Discovery’ sweeps 3 of the world’s most prestigious awards in retailing and shopping center development

Siam Discovery, a top retail and lifestyle destination in central Bangkok, Thailand, has scooped three of the world’s most coveted awards in its industry, with the latest being from the prestigious ‘International Council of Shopping Centers’ (ICSC).The ICSC has designated Siam Discovery as the best designed development in Asia Pacific (“Gold Award - Design and Development Excellence Renovations/Expansions”) and as the project with the best marketing, positioning, and brand awareness in Asia Pacific (“Gold Award - Marketing Positioning & Brand Awareness”).

The exceptional recognition follows Siam Discovery’s earlier selection as the winner of the ‘Store Design of the Year 2017’ award at the World Retail Awards that are organised together with the World Retail Congress, and where the judges showered praise on the store saying, “The design demonstrates a bold and brave transformation; it could be a real gold standard for the future.”