Siam Paragon and ICONSIAM reaffirm positions as No. 1 global destinations, winning two awards for innovation and corporate image from 2023-2024 Thailand's Most Admired Company

Siam Piwat, a leading property and retail developer - the owner and operator of world-renowned destinations including Siam Paragon, Siam Center, Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok, has reaffirmed its position as the leading world-class destination developer that wins local and international consumers’ hearts, receiving two prestigious awards from the 2023-2024 Thailand's Most Admired Company survey conducted by BrandAge, leading marketing media. According to the survey, Siam Paragon enjoyed the highest vote on Innovation factor, while ICONSIAM obtained the top score on Corporate Image factor. Both Siam Paragon and ICONSIAM, moreover, ranked among Top 3 of the most trusted companies in the department store category, which reflects their potential as a must-visit global destination that magnetizes tourists across the world.

Mrs. Thanaporn Tantiyanon, Deputy Managing Director, Business Unit Executive, Siam Paragon, said: Siam Paragon, as an A-list shopping center, has prioritized customer experiences, thus leveraging creativity and innovation to curate products and services to ensure unique and unprecedented experiences. New technologies and innovations are integrated for data analysis to dive into the preferences of customers. Siam Paragon is actively developing and coming up with layout designs to deliver uniqueness and inspire all visitors, catering to lifestyles of all generations and attracting 120,000-150,000 customers each day, or over 50 million each year, both Thai or international visitors. It is truly a place that offers the most comprehensive range of luxury lifestyles and entertainment.

Mrs. Suma Wongphan, Assistant Managing Director, ICONSIAM Company Limited, revealed: With the location sitting on the banks of the Chao Phraya River, the success and remarkable image of ICONSIAM represent the prosperity of Thailand. It serves as a powerful tourism magnet that places Thailand at the top of global stage and in the hearts of people worldwide, and plays an important role in strengthening Thailand's economy. Throughout the past 5 years, ICONSIAM has collaborated with partners and Global Partners to organize 3,500 world-class events, attracting over 35 million tourists from around the world. In addition, ICONSIAM has been recommended by CNN Website (2022) as one of the top 10 countdown destinations in the world, reinforcing its reputation as the top venue for Thai and international tourists, especially for the annual event of Amazing Thailand Countdown, which is broadcast globally through social media and global news agencies, shaping this location a world-class landmark that proudly builds reputation for Thailand. In addition, “ICONSIAM” has proactively promoted and aligned with government policies, generating income from tourism through partnership with government and private sectors to build on our strength as a global destination, showcasing Thailand’s soft power through creativity to step onto a global stage in all dimensions including food, movies, fashion, designers, and etc.

BrandAge Magazine and BrandAge Online, Thailand's leading business marketing media, have conducted the 2023-2024 Thailand's Most Admired Company survey to find the best companies of each category in 24 industrial groups, among which include shopping centers, food business, restaurants, beverages, electrical appliances, automobiles, and banks.