Siam Piwat and MGC-ASIA partner to reinforce ‘ONESIAM SuperApp,’ presenting the world’s first universe of complete luxury lifestyle experience beyond expectation, underlying the customer’s top-of-mind positioning

- Siam Piwat joins force with MGC-ASIA to broaden its premium business ecosystem – amplifyingSiam Piwat’s core business principle - ‘Collaboration to Win.’ The partnership aims at capturing high-net-worth consumers across the globe.

- ‘ONESIAM SuperApp’ - a premium application that offers a universe of complete luxury lifestyle that delivers experience beyond expectation.

- A breakthrough partnership – the collaboration with luxury automotive leader ‘MGC-ASIA’ that presents the ultimate automotive solutions. From purchasing world-class supercars, car rental to car insurance, the coalition is an all-in-one service that caters to the needs of luxury consumer segment.

Siam Piwat Co., Ltd., the leading property and retail developer and the owner and operator of global retail destinations - Siam Paragon, Siam Center, Siam Discovery and a joint-venture partner of ICONSIAM and Siam Premium Outlets Bangkok, reinforces ‘The Visionary ICON’ mission statement and bolsters its premium business ecosystem with a collaboration with Millennium Group Corporation (ASIA) or MGC–ASIA, a leading all-segment automotive and mobility retailer.The partnership marks the first universe of complete luxury lifestyle experience beyond expectation that presents one-stop automotive innovation solutions - from purchasing and selling world-class supercars, car rental to car insurance that truly caters to the needs of luxury consumers. Discover these experiences via ONESIAM SuperApp, the world’s one and only premium application.

Siam Piwat joins force with MGC-ASIA to broaden its premium business ecosystem – amplifying Siam Piwat’s core business principle - ‘Collaboration to Win.’The partnership aims at capturing high-net-worth consumers across the globe.

Mrs. Mayuree Chaipromprasith, President – Corporate Affairs and Communications, Siam Piwat Co., Ltd. said “We are dedicated to Siam Piwat’s ‘Collaboration to Win’ business strategy. We have cultivated a collective network of shared-valued partnerships that consist of top-class locals and international alliances. Together we have forged a global business ecosystem that is strong, robust and presents limitless opportunities. The collaboration between Siam Piwat and our partners takes a joint force to the next level, deliver something different and new through customers experiences - both on site at Siam Piwat’s prestigious retail premises and online via ONESIAM SuperApp.

Siam Piwat’s retail properties are recognized as ‘World Class Shopping Destination’ for local visitors and international tourists, shoppers and leading organizations alike. Luxury segment, in particular, has tremendously grown in the past two years. Siam Paragon has recently won Best Luxury Shopping Mall 2022 from Luxury Lifestyle Awards. The honorable accolade underlines Siam Piwat’s success as the one who embodies ‘Luxury Lifestyle’ that is ideally premium, outstandingly unique and is the ultimate answer to every need of our customers.

The high-net-worth community are particularly interested in luxury automobile and MGC-ASIA is the top-notch of the industry and a Siam Piwat’s long-standing alliances. MGC–ASIA will undoubtedly compliment the universe of complete luxury lifestyle experience beyond expectation and capture high-net-worth consumers across the globe.

A breakthrough collaboration with luxury automotive leader MGC-ASIA in the parallel offline and online world to deliver the ultimate experiences beyond expectation that caters to the needs of luxury consumers.

Dr. Sunhavut Thamchuanviriya, Group Chief Executive Officer, Millennium Group Corporation (ASIA) mentioned that “Over the course of 20 years, we have been operating our business based on three core principles – customers, business alliances and our people. The key is ‘Customer Centric,’ that centers around customers. We have analyzed customer data to learn about their behaviors and to deliver the products and services that best cater to their needs. We have also constantly developed and improved the quality of our services to ensure best customer satisfaction. At the same time, we have cultivated great relations with partners and business alliances, which we have supported each other, like the bond with Siam Piwat. Furthermore, we have been holding our annual event ‘MGC–ASIA AUTO FEST’ at Siam Paragon for many years. In addition, we have continuously developed our people, to empower them with knowledge and skill sets as well as provide benefits to ensure high standard of living in order to drive the company forward and achieve sustainable growth.

The joint force between MGC–ASIA and Siam Piwat allows MGC–ASIA to be able to offer products and services directly to high-spending target group who live luxurious lifestyle and have classy taste. It is a gateway to customers that we could create and deliver ultimate experience beyond expectation.

MGC–ASIA also offers varieties of privileges for ONESIAM SuperApp users such as BMW Millennium Auto and MINI Millennium Auto offer up to 100,000 VIZ coins when buying a new car in May, SIXT Rent a Car starts at THB 749 per day and 50 percent discount for insurance. Harley-Davidson fans get 10 percent on-top discount and free delivery for every THB 5,000 purchase of lifestyle items. Car service and maintenance MMS BOSCH Car Service and Tyre offers free service valued THB3,190 when purchase THB5,000 maintenance program coupons. Howden Maxi offers 0% insurance installment plan for 10 months and many more.

‘ONESIAM SuperApp’ - one and only premium application that offers a universe of complete luxury lifestyle that delivers experience beyond expectation.

Mr. Panthep Nilasinthop, Chief Customer Officer of Siam Piwat, said “ONESIAM SuperApp is positioned as a premium application, the one and only premium application.It serves as an e-commerce platform together with a community of contents and a home to wide ranges of products that caters to every need of our target customers, including premium luxury products.

Key highlight of ONESIAM SuperApp is to present a universe of complete luxury lifestyle that delivers experience beyond expectation. The partnership with MGC–ASIA is a new model to showcase premium luxury products on an application, the first-ever in the retail world. At the same time, members of both parties can enjoy optimized special privileges, the fruits of collaboration between Siam Piwat and MGC–ASIA that leads to amplified efficiency:

- The world’s first application, ONESIAM SuperApp that houses more than 10 world-class supercars. End buyers are seamlessly connected to client service and deals can be closed online and links to offline.

- Browsing through contents about luxury cars at ONESIAM SuperApp and be the first to know thelatest luxury cars to be unveiled.

- Discover and shop anytime anywhere for merchandises plus exclusive items and ONESIAM SuperApp’s exclusive products from leading brands

- Enjoy promotion campaigns such as get extra VIZ Coin when purchase MGC–ASIA products and services.

- Car rental coupons and car insurance packages are available to meet every dimension of needs for luxury lifestyle consumers.

The business partnership based on Co-Creation between two industry leaders, Siam Piwat and MGC–ASIA, will pave ways to even more opportunities and efficiency towards boundless business growth.