Siam Piwat Group and Alipay Partner to Better Serve and Engage Affluent Chinese Travelers
Siam Piwat Group and Alipay have partnered to offer a more seamless and rewarding shopping and lifestyle experience at four renowned luxury malls in Bangkok, Thailand, that are popular among affluent travelers. Participating malls from Siam Piwat Group include Siam Paragon, Siam Center, Siam Discovery and ICONSIAM.
In the latest marketing campaign launched from 1-31 March, Alipay users can enjoy exclusive access to the Personal Shopper Service at Siam Paragon. Alipay users can receive personalized recommendations for products and services. A total of 100 Alipay users can redeem for the service during the campaign period, and there is a cap of 30 redemptions per day. This exclusive service will allow customers to have personalized assistance with Siam Piwat Group’s ambassadors who have been awarded the World Best Personal Shopper at A Department Store 2019 from the World Department Store Forum (WDSF).
Mr. Sittipong Kittiprapaphong, General Manager for Global Merchant Partnership in Thailand at Ant Group said that, “Amid strong travel recovery, more Chinese tourists are returning to Thailand, and during the Chinese New Year period, Alipay saw payment volumes increase 150% year-on-year globally, with Thailand recording the highest transaction volume in Southeast Asia. Siam Piwat Group’s Siam Paragon, Siam Center and Siam Discovery were among the locations in Bangkok with steadily growing transactions by Chinese tourists. This has encouraged us to collaborate more to further enhance the customer experience, and Alipay is excited to partner with Siam Piwat Group to better support the needs of affluent tourists, particularly those keen on luxury shopping, dining and experiences.”
Mrs. Tanavan Arkaleephan, Senior Director, Tourism Marketing Department, Siam Piwat Co., Ltd. said, “Siam Paragon is a luxury lifestyle destination for international shoppers, and has seen outstanding performance and sales growth. Siam Paragon was selected as the Best Luxury Shopping Mall in Thailand in 2022 by the Luxury Lifestyle Awards, global recognition of the best luxury goods and services around the world. The collaboration between Siam Piwat Group and Alipay will ensure that travelers from China will have an even more enjoyable experience at these luxury destinations.”
The latest collaboration with Siam Piwat Group is part of Alipay's country-wide marketing campaign in Thailand aimed at welcoming Chinese tourists back to Thailand. From 1-31 March, Chinese travelers paying with Alipay will enjoy competitive exchange rates and exclusive shopping vouchers at leading shopping malls and merchants in major cities across Thailand. As part of the campaign, shoppers can purchase a coupon valued at 100RMB for just 20RMB, to be used with a minimum spend of 3000RMB.
Alipay has transformed from a trusted payment tool to an open platform for businesses, institutions, service providers, and other partners. Business partners in various industries utilize Alipay to offer consumers a safe and convenient payment experience. Currently, there are over 80 million businesses serving more than one billion consumers via Alipay’s open platform services.
Alipay is also the most popular way for Chinese tourists to pay while overseas, including in Thailand. All shopping centers under Siam Piwat Group, including Siam Paragon, Siam Center, Siam Discovery and ICONSIAM accept Alipay to ensure a convenient and seamless shopping experience for Chinese tourists.
