Siam Piwat Continues to Expand its Ecosystem by Collaborating with Powerful Global Business Alliances, Solidifying its Position as a Leading Global Destination Developer that Inspires People Across the Globe
- Siam Piwat's boundless global business ecosystem marks a significant milestone, unlocking a plethora of opportunities and fostering sustainable collective success.
- Through “Co-creation & Collaboration to Win” strategy, Siam Piwat is working with business partners in diverse industries to optimize the full potential of its new business model, fostering rapid growth, and quickly propelling itself further ahead.
- Consolidating its position as a leading global destination developer, Siam Piwat has captured the top-of-mind positioning by delivering unparalleled, extraordinary experiences that exceed expectations while being recognized as a frontrunner in the retail real estate revolution.
Siam Piwat Group, a leading real estate and retail developer - the owner and operator of global destinations including Siam Paragon, Siam Center, and Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok, is forging ahead with its global premium business ecosystem expansion beyond borders and boundaries. The Group collaborates with domestic and international allies, forming strategic partnerships to unlock new opportunities for business development and consistently deliver exceptional experiences that exceed expectations. This further solidifies its position as the one of the foremost global destination developers, being top-of-mind of people worldwide.
Mrs. Mayuree Chaipromprasith, President – Corporate Affairs and Communications of Siam Piwat Co., Ltd., highlighted the company's commitment to the "Co-creation & Collaboration to Win" strategy. She said, “Recognizing the significance of creating an ecosystem, Siam Piwat actively collaborates with partners to develop business opportunities and sustainable growth models, aligning with the vision of ‘Rise Above the Ocean.’ Through collaborations with business partners worldwide, Siam Piwat has achieved the remarkable goal of introducing novel experiences ahead of others in both the physical and virtual worlds, while also consistently staying in the leadership position for the retail real estate revolution.”
“In today’s business landscape, there is a shift away from adhering strictly to traditional industry norms and conventions. Siam Piwat recognizes the boundless potential of an ecosystem that embraces collaboration with esteemed business partners, both within the country and across the globe, spanning various industry sectors. This approach paves the way for limitless opportunities to expand businesses beyond borders. It empowers us to forge innovative paths in business that create a distinct competitive advantage. By harnessing the unique strengths of each organization involved, we can unlock the full potential of the business, enabling accelerated growth and progress which, in turn, leads to success in various aspects. For instance, in terms of ‘speed to market’, our collaborative approach enables us to enhance the pace of marketing activities with the ability to swiftly adapt and respond to market changes. This allows the organization to achieve its business goals in a more efficient manner. In the aspect of ‘generating additional revenue’, collaborative efforts open up new avenues for income generation that ultimately result in sustainable mutual benefits for all parties involved. And by joining forces with diverse partners, we experience ‘incremental traffic and expand customer base’. Collaborative efforts attract a wider range of new customers, leading to increased traffic in our shopping centers.”
Siam Piwat has adopted the "Co-create & Collaboration to Win" strategy, which drives success for the organization through two key approaches:
Firstly, through "Collaboration to strengthen core business in all platforms and strengthen the competitive edge," Siam Piwat partners with various entities to fortify its core business across diverse platforms and leverage the strengths to support its potential to compete on a global scale.
Secondly, Siam Piwat embraces "Collaboration to create new growth and additional revenue streams." By collaborating with partners, Siam Piwat explores fresh growth opportunities and discovers innovative ways to generate additional income.
Expanding the ecosystem on a global scale, while creating a phenomenon that surpasses expectations and striving to become a globally admired entity that occupies the top position in people's hearts
In recent years, Siam Piwat has continuously collaborated with strategic business partners, working hand in hand to achieve remarkable success and revolutionize the retail real estate development industry. A prime example of this is the launch of the ONESIAM SuperApp platform at the end of 2021. This groundbreaking initiative has garnered cooperation from a wide array of business partners, spanning over 13 industries and involving more than 50 organizations. Together, these partners have played an integral role in the development and presentation of the ONESIAM application. Creating an O2O (online-to-offline) experience for customers like this is recognized as a crucial growth engine for Siam Piwat. Besides, it contributes to generating additional income for the organization and can provide enhanced services and cater to the needs of VIZ members.
The successful collaboration between Siam Piwat, True, and Kantana Group has resulted in the establishment of the True 5G PRO HUB, located on the 4th floor of Siam Discovery. This remarkable endeavor brings together three business leaders from different industries to create a comprehensive center for the emerging world of E-Sports, serving as a hub for the New Gen. It is a space dedicated to creativity, discovery, and personal development. It serves as a platform that nurtures future skills and caters to the three distinct lifestyles of the new generation: Gamer & E-Sports enthusiasts, Gen Z lifestyle enthusiasts, and individuals seeking to develop future-oriented skills, offering limitless opportunities for growth and exploration.
In an effort to propel the tourism industry forward, Siam Piwat has formed a strategic partnership with TAGTHAi, a Thai travel service platform, to showcase unique selling points and introduce new experiences that will appeal to high-quality tourists. As part of this initiative, the ONESIAM Pass was recently launched, catering specifically to the lifestyle travel market.
Recognizing the power of partnerships and collaboration with communities to create remarkable phenomena, Siam Piwat recently joined forces with Bangkok Naruemit Pride and the Bangkok Metropolitan Administration to organize Bangkok Pride 2023. This spectacular parade provided a platform for LGBTQ+ individuals to showcase their talents and demonstrate their readiness to host a world-class event, World Pride 2028, in Bangkok. The event proved to be a resounding success, drawing an impressive turnout of over 25,000 attendees comprising both Thai and international participants.
In this year, Siam Piwat has recognized the significance of ongoing ecosystem expansion through strategic collaborations with robust global partners. The organization is actively engaged in numerous significant projects that aim to create extraordinary phenomena that surpass expectations. Some of these initiatives include:
- Van Gogh Alive Bangkok, a World-class Art Exhibition; Siam Piwat is collaborating with Live Impact Events, Grand Experiences, and Sensory 4, leveraging their world’s leading expertise in immersive technology, as well as visual, light, and sound technology to bring forth an extraordinary art exhibition at ICONSIAM. Designed to be an immersive multi-sensory experience, this renowned exhibition has been showcased in over 80 cities globally, captivating audiences in prominent cities such as Beijing, Berlin, Denver, London, Madrid, Moscow, Rome, Sydney, and many more, before making its debut in Thailand. The introduction of modern light, color, and sound technology, coupled with the thoughtful design of the space, further enhances the immersive experience, making the audience feel deeply immersed in the world of art. The exhibition is now open for viewing and will continue until July 31, 2023. Following its conclusion, Siam Piwat plans to feature a series of exhibitions by other world-class artists in an ongoing rotation. The success of these exhibitions can be measured by both the generation of income and the significant increase in traffic.The popularity of these exhibitions extends to both Thai customers and an overwhelming number of tourists.
- The Iconic Partnership with INNOCEAN; Siam Piwat has recently formed a strategic partnership with INNOCEAN, Hyundai Motor Group’s global marketing communication enterprise. This collaboration opens up exciting avenues for new business development opportunities on an international scale. This also provides access to an exchange network in areas around knowledge management, innovation, creativity, and valuable business operation experiences across various business fields.
Furthermore, this collaboration facilitates the expansion of business networks globally, and the study of consumer behavior data to gain valuable insights that will inform future business expansion strategies. The ultimate goal is to create remarkable phenomena and deliver unprecedented retail experiences in Thailand, South Korea, and other countries around the globe.
Siam Piwat's business cooperation with INNOCEAN kicks off with the launch of two simultaneous projects, introducing the hottest lifestyle pop-up shop experiences to Thailand. One of these projects is the "Boggle Boggle K-Ramyun Pop-up Shop," which marks the first appearance of its kind in Southeast Asia. This pop-up shop offers a unique space for customers to immerse themselves in the world of the hottest Korean ramen from South Korea.
The Boggle Boggle K-Ramyun Pop-up Shop not only showcases a legendary dining culture but also provides a fresh and unique way to immerse oneself in the trendiest and hottest lifestyle experiences of Koreans. This offering holds particular appeal for Generation Z. Located on the 3rd floor of Siam Discovery, the pop-up shop welcomes visitors from June 24 to July 31, 2023. Another highly anticipated project within this collaboration is the "BTS Pop-Up Space of BTS." This pop-up space has garnered significant attention from fans and enthusiasts of K-Culture. Located on the 1st floor of Siam Discovery, the pop-up space is currently open to the public until July 31, 2023.
The partnership between Siam Piwat and INNOCEAN is characterized by an ongoing commitment to innovation and the creation of new phenomena. Both companies are dedicated to continuing and delivering novel experiences to their customers.
- Unlocking MICE Business Opportunities; Siam Piwat has also made a commitment to the MICE business. Recognizing the importance of hosting world-class conventions and shows, Siam Piwat operates two impressive MICE properties. The first is the Royal Paragon Hall, located on the 5th floor of Siam Paragon. The second property is the True Icon Hall, situated on the 7th floor of ICONSIAM.
The Royal Paragon Hall has recently collaborated with Max Image Co., Ltd. to bring forth a spectacular concert featuring the renowned master of songwriting and the golden producer of the era. The event, titled "Thonburi Phanich Group Proudly Presents Hitman David Foster and Friends Bangkok 2023," will showcase the exceptional talents and musical prowess of David Foster, a legendary figure in the world of music. As a singer, musician, producer, and songwriter, he has played a pivotal role in the success of numerous world-class artists. The upcoming concert will be featuring not only David Foster but also a lineup of artists renowned for their exceptional talent and award-winning performances. One of the most striking aspects of the upcoming concert is the inclusion of Billkin - Putthipong Assaratanakul, a talented new-generation Thai artist, who will be taking the stage alongside the world-class artist for the first time on August 5, 2023.
- Delivering Superior Customer Experience; To provide its valued customers with a superior experience, Siam Piwat has formed strategic partnerships with partners who have expanded their business network globally. These include renowned airlines such as Emirates Airline, Cathay Pacific, Thai Airways and more. Through joint campaigns and collaborations, Siam Piwat and its partners create compelling ticket packages with special promotions exclusively for VIZ members on various occasions. Siam Piwat also leverages its event spaces within the Siam Paragon shopping center to sell tickets at special prices, delivering luxury travel experiences for its top-spender members.
- Joining Forces with travel business partners; Siam Piwat has teamed up with Travel Tech, also known as Travel Technology Service Co., Ltd., a prominent player in the premium travel industry. The company is recognized for its expertise and experienced team dedicated to delivering exceptional travel experiences worldwide. By joining forces with Travel Tech, Siam Piwat can tap into its extensive knowledge, industry-leading expertise, and superior services to enhance the travel experiences for the valued customers of Siam Piwat's shopping centers.Travel Tech has played a significant role in crafting numerous extraordinary and unforgettable experiences. The company's involvement has been instrumental in creating cherished memories for travelers on various trips. In the current year, the top-spender customers of Siam Piwat had the privilege of embarking on exclusive travel journeys to captivating destinations like New Zealand, Italy, and Greece, which left an unforgettable impression. Such endeavors are among the key factors contributing to the exceptional success of the Customer Relationship Management team at Siam Piwat.
Moving forward, it is crucial to closely monitor the dynamic potential that arises from the collaboration between visionary business leaders, such as Siam Piwat, who are dedicated to expanding the ecosystem. Through its Co-create & Collaboration approach with numerous global business partners, it unlocks a boundless synergy that fuels the ability to constantly generate new phenomena and deliver extraordinary experiences that surpass expectations. This ongoing commitment further solidifies the success of Siam Piwat as a trailblazing global destination developer who inspires individuals worldwide.
