Siam Piwat and the Government Savings Bank supports children in needs under the project “Citizen of Love by Siam Piwat X Mindful Meals for Young Minds by the Government Savings Bank”

CORPORATE - 03 NOVEMBER 2023



- Siam Piwat has been fortifying its ‘Well-growing Platform’, dedicated to offer opportunities for people within and outside the organization to together participate, grow and achieve.

- Siam Piwat also continuously strengthens its efforts to support diversity, equality, and inclusion through ongoing initiatives.

- Siam Piwat is dedicated to be a platform for cultivating potential and fostering expertise. It also serves as a platform for showcasing accomplishments to global audience, while also inspiring boundless learning and growth.

Siam Piwat Group is a leading property and retail developer - the owner and operator of global destinations including Siam Paragon, Siam Center, Siam Discovery, and a joint venture partner of ICONSIAM, ICS, and Siam Premium Outlets Bangkok. Siam Piwat has been committed to enhance sustainable business practices. The group actively engages in promoting impressive growth and efficiency through the Well-growing Platform, extending the invitation to both internal and external stakeholders to partake in the creation of positive opportunities for all.

In collaborations with many leading partners, led by the Government Savings Bank and the Border Patrol Police School, Siam Piwat continues its mission of spreading love, fostering social responsibility, and enhancing the quality of life for Thai people through the joint initiative “Citizen of Love by Siam Piwat X Mindful Meals for Young Minds by the Government Savings Bank” This initiative extends an invitation to Thai people to share happiness and bring smiles through gifting to students in remote areas. These gifts include stationery, school equipment, essential items, as well as vegetable seeds and agricultural equipment for schools to enhance the educational experience. Nutritious lunches are also offered to relive hunger among school children and promote their mental acuity.

Those interested in contributing can also make monetary donations to support the purchase of school supplies, essential items, and lunch ingredients at donation points located at Siam Paragon, the Government Savings Bank Head Office, and all Loft stores starting from November 1, 2023.

The “Citizen of Love' by Siam Piwat” initiative is a corporate social responsibility (CSR) program of the Siam Piwat Group that aligns with their commitment to strengthen their position as leaders in the development of world-class, sustainable destinations. This initiative is guided by the vision of operating a business that positively impacts numerous individuals and plays a significant role in enhancing the quality of life for Thai people.

In this regard, Siam Piwat serves as a platform for opportunities that extend beyond well-being, aiming to foster sustainable and effective growth. It achieves this by establishing a learning network, facilitating the exchange of experiences, and promoting international cooperation within an environment that cultivates a pioneering spirit. It is designed to be a space for nurturing potential, fostering expertise, and serving as a platform to showcase the contributions of both the staff and partners to the world. This aims to create shared value, instill pride, and inspire endless learning and growth.

A press conference was organized to launch the “Citizen of Love by Siam Piwat X Mindful Meals for Young Minds initiative. The event aimed to extend an invitation to everyone to spread smiles and happiness through charitable acts. Joining the press conference were Siam Piwat executive M.L. Auradis Snidvongs, Government Savings Bank executive Vachira Karasuddhi, and Deputy Commissioner of Border Patrol Police Bureau, Pol. Maj. Gen. Kanchon Intararam. The event took place on November 1, 2023, at NEXT TECH, 4th floor, Siam Paragon.

Also presence were Chalit Nakpawan, a renowned artist in Thailand, who joined in inspiring the use of art to contribute to a better world for students and representatives from Ban Tham Hin Border Patrol Police School in Ratchaburi Province, as well as Chef Chumpol Jangprai, a Michelin Star Chef and Sustainable Food Ambassador. Chef Chumpol conducted a cooking demonstration, preparing simple and nutritious recipes containing all five essential food groups. This cooking demonstration served as a valuable guide for teachers in preparing nutritious meals for students at school.

M.L. Auradis Snidvongs, Executive Vice President of Corporate Relations and CSR at Siam Piwat Co., Ltd., stated, "Siam Piwat envisions running a sustainable business that can benefits in a wide spectrum. Operating under the platform of opportunity and nurturing people's potential, we aim to motivate everyone associated with Siam Piwat to grow and succeed. Our efforts also foster connections among people as we collaborate with partners in the ecosystem, offering opportunities for everyone to partake in delivering positive opportunities to ensure our assistance is delivered in the most effective manner."

"Therefore, the Siam Piwat Group collaborates with partners, led by the Government Savings Bank, to initiate the project 'Citizen of Love by Siam Piwat x Mindful Meals for Young Minds by the Government Savings Bank.' In addition to supplying school supplies and essential items, the project places significant emphasis on providing food ingredients, including vegetable seeds, fruits, and various livestock, as well as agricultural equipment. These resources are aimed at enhancing the preparation of nutritious meals for schoolchildren in remote areas. The effort also involves inviting individuals with expertise in art and experts in fostering physical and mental potential to share their knowledge with students at the school. This creates opportunities for children to develop their own potential and continue building on it for sustainable benefits in the future."

Vachira Karasuddhi. Assistant Director of the Sustainability Division at the Government Savings Bank, expressed, "The Mindful Meals for Young Minds by the Government Savings Bank project has been an ongoing commitment. Our goal is to ensure students have access to nutritious meals and support schools in developing lunch programs for students from underprivileged families living in remote areas, who may not be eligible for free lunch programs. We achieve this by promoting self-sufficiency in agriculture, cultivating vegetables, and raising animals for consumption, which provides health benefits. Schools and teachers also acquire knowledge about sustainable agriculture, enabling them to apply these principles to develop school lunches in an appropriate manner to maximize benefits for students.”

“We are extremely pleased to partner with the Siam Piwat Group in launching 'Citizen of Love by Siam Piwat x Mindful Meals for Young Minds by the Government Savings Bank.' This initiative is aimed at supporting and advancing equality in Thai education in all aspects. Beyond enhancing the effectiveness of teaching and learning, it also contributes to reducing educational inequalities and brings happiness and smiles to students residing in remote areas.”

Pol. Maj. Gen. Kanchon Intararam, Deputy Commissioner of Border Patrol Police Bureau, said, "We are very pleased with the collaboration between Siam Piwat Group and the Government Savings Bank, an organization that has consistently supported the Border Patrol Police School. The 'Citizen of Love by Siam Piwat x Mindful Meals for Young Minds by the Government Savings Bank' is a project that will bring significant benefits to Thai children, especially schoolchildren in remote areas along the border, most of whom belong to diverse ethnic backgrounds. This project will generate opportunities and work towards reducing inequality and societal gaps by providing educational opportunities. It involves supplying learning materials, essential items, and high-quality cooking ingredients to these children."

“As part of the collective effort, we extend an invitation to everyone to join in this act of sharing. These elements are crucial foundational factors that every child should have access to for effective teaching and learning. In addition to providing equipment, supplies, and food, this project offers comprehensive support by engaging experts in various fields, including art, culinary knowledge, environmental waste management, and physical and mental development for children. All these components lay the foundation for enhancing the quality of life for children. Consequently, student education becomes more effective, nurturing children into valuable assets for the country.”

Those who wish to participate in making a difference by bringing smiles, spreading joy, and offering educational opportunities to students in remote areas can do so by contributing. You can help children from hunger and foster brighter minds by providing stationery, school supplies, and essential items, or by making monetary donations through the “Citizen of Love by Siam Piwat x Mindful Meals for Young Minds by the Government Savings Bank” initiative. Donation points will be available at Siam Paragon, the Government Savings Bank Head Office and its Siam Paragon Branch, and all Loft stores starting from November 1, 2023.

Following the donations, Siam Piwat Group, the Government Savings Bank, together with customers and partners, will pool additional funds to procure stationery sets, school supplies, and various essential items to be distributed to 220 schools located in remote areas across the country. For further details, please contact 02 610 8000.