Siam Piwat and Hyundai Department Store Sign Global Privilege Partnership, Offering Exclusive Benefits for Members Partnership Expected to Attract Quality Tourists and Drive the Country's Economy
- Siam Piwat, Thailand's top global destination, has partnered with Hyundai Department Store, South Korea's leading retail giant, to enhance the global ecosystem continually.
- Emphasizing landmark cooperation in the global retail industry, Siam Piwat and Hyundai Department Store have signed the Global Privilege Partnership. This agreement offers ONESIAM and Hyundai members superior privileges, promoting economic growth and tourism across the Asian region.
Siam Piwat Group, a leading property and retail developer, and the owner and operator of world-renowned destinations such as Siam Paragon, Siam Center, Siam Discovery, and joint venture partner of ICONSIAM, ICS, and Siam Premium Outlets Bangkok, is joining forces with Hyundai Department Store, a major developer of department store chains in South Korea. Together, they are advancing the Global Privilege Partnership, connecting superior benefits and offering the most exclusive experiences and services to ONESIAM and Hyundai members seamlessly. This collaboration aims to enhance the special experience for shoppers from all over the world, attracting quality tourists and driving the economy. It also plays a crucial role in the country's vital ecosystem, connecting various businesses to grow and strengthen together.
Panthep Nilasinthop, Chief Customer Officer at Siam Piwat Co., Ltd., stated, "Siam Piwat is dedicated to operating under the 'Co-create & Collaboration to Win' strategy. We prioritize building an ecosystem by joining forces with leading and strong global business partners to drive businesses to grow in new ways without limits. We continually strive to create phenomena and provide unconventional experiences to people. In early 2024, Siam Piwat entered into a memorandum of understanding (MOU) to explore collaborative opportunities with the Hyundai Department Store. In addition to contributing to the transformation and advancement of the retail sector, Siam Piwat also fosters the development of new international business avenues, towards the realization of world-class destination projects."
“Presently, Siam Piwat is forging ahead by collaborating with Hyundai Department Store, solidifying a Global Privilege Partnership aimed at enticing more customers to utilize services and make purchases at Siam Piwat shopping centers. Concurrently, ONESIAM members traveling in South Korea can also enjoy an array of exclusive benefits. This initiative contributes to the economic and touristic vitality of the Asian region. As part of this collaboration, Siam Piwat offers exceptional benefits and exclusive services tailored perfectly for Hyundai Department Store members. These include elevating their membership status to a premium level to unlock maximum benefits, providing a luxurious experience with services like a personal assistant recommending various offerings within the shopping center, restaurant reservation assistance, access to an exclusive lounge with complimentary Wi-Fi for utmost convenience, a welcome gift, and special discount coupons of up to 30% at select participating stores within the shopping center. Additionally, members can receive a gift card worth up to 5,000 baht when shopping, subject to terms and conditions.”
Mr. Myeongsung Yang, Managing Director, Hyundai Department Store expressed, "This marks Hyundai Department Store's first international expansion. Our objective is to showcase the excellence of Korean department stores and brands in Thailand. We firmly believe that partnering with Siam Piwat, renowned for its globally acclaimed shopping centers that have long captured the hearts of tourists, will unlock the potential for two world-class retail leaders with a shared vision of delivering a superior customer experience in every aspect."
“Signing the Global Privilege Partnership will enable Hyundai Department Store to broaden its reach to a substantial number of Thai customers with significant purchasing power. Siam Piwat is recognized as a leader with a robust customer base boasting the highest purchasing power in Thailand, while Hyundai Department Store stands as the premier shopping destination for Thai tourists visiting South Korea. The partnership will offer exclusive benefits and specialized services to ONESIAM members. These include priority access queues at luxury brand stores, a complimentary welcome benefit comprising privileges and reward points, special discount coupons for purchases at select participating stores, a complimentary gift and welcome drink, exclusive lounge access, and food and beverage coupons for use at designated outlets.”
Siam Piwat is a pioneering leader in implementing the Global Privilege Partnership project, successfully collaborating with world-class multinational retail partners such as PARCO Shopping Center in Japan, TAIPEI 101 in Taiwan, Hong Kong Times Square, ION Orchard in Singapore, Pavilion Kuala Lumpur in Malaysia, Plaza Indonesia, and BFC Shopping Center in Shanghai, China. These collaborations create a network of superior benefits for customers and attract shoppers from retail alliance members across different countries to shop at Siam Piwat's shopping centers. Moreover, the shopping experience and superior lifestyle for Chinese and global tourists have been enhanced through partnerships with Alipay, Klook, and Trip.com Group, thereby promoting Thailand's tourism sector and economy as well.
# # #
About Siam Piwat
Siam Piwat is a Thailand’s leading world-class developer of global destinations, the owner and operator of Siam Paragon, Siam Center, Siam Discovery, a joint partner of ICONSIAM, ICS and Siam Premium Outlets Bangkok. Siam Piwat is dedicated to pioneering world-class projects with creativity, innovation, and top quality management. It is also an innovative prototypes and concepts, consistently delivering unparalleled experiences to customers.
Siam Piwat is firmly committed to driving its business towards sustainable growth and aspiring to create legends and mutually-rewarding achievements with stakeholders, passing on through generations to regenerate a sustainable world.
About Hyundai Department Store
Hyundai Department Store is a major department store chain in South Korea, currently operating 16 department stores nationwide. Its parent company is the Hyundai Department Store Group.
Hyundai Department Store is active in providing high-quality services, differentiated content, and trend-forward MD, and it is proposed to realize customer satisfaction beyond customer expectations.
Also, Hyundai Department Store is contributing to the development of the domestic distribution industry. In particular, The Hyundai Seoul, which opened in February 2021, is considered to have presented a "future department store platform" by maximizing the concept of 'retail therapy' instead of the traditional department store platform, reducing sales area and constructing an unconventional nature-friendly space.
Hyundai Department Store will become an ever-evolving platform through content research and development that can satisfy the space you want to stay and the desire for new experiences.
