Siam Piwat showcases JAI by ONESIAM – a world-class luxury lifestyle club at Techsauce Global Summit 2024

The launch of JAI by ONESIAM, a new world-class luxury lifestyle club is a major step for Siam Piwat, a leading real estate and developer, which aims to elevate its luxury lifestyle experiences to an unprecedented level. This initiative reinforces Siam Piwat’s leadership in luxury retail among the most affluent customer segment in Thailand while expanding its influence globally.

JAI by ONESIAM is not just a private club—it’s a collaborative ecosystem where innovation thrives through co-creation. To ensure that membership remains exclusive, the club utilizes non-tradable soul-bound NFTs, serving not only as a security measure, but also as a gateway to a curated world of tailor-made experiences and global events.

Momori Hirabayashi, Business Development, Siam Piwat Co. Ltd., together with JAI founding members, Chayapa Chutrakul, CEO of The Pink Lab, Web 3 consultant, and Gabriel Yang, Deputy CEO of ARC, Web 3 community, joined a panel discussion to showcase the success of JAI by ONESIAM on the topic “Fostering Communities: Empowering Growth with NFTs and DAOs” Techsauce Global Summit 2024, the largest tech conference in Southeast Asia, recently held at the Queen Sirikit National Convention Center.

As a leader in luxury retail, Siam Piwat recognizes the importance of staying close to customers. Launching JAI by ONESIAM deepens this connection, enabling direct listening to the community and empowering members to shape the future of luxury together. Co-creation is at the core of Siam Piwat’s DNA, and this ethos drives the JAI project. The commitment to innovation and doing what’s never been done before continues to position Siam Piwat as an industry leader.

Through pioneering Web 3.0 initiatives, such as partnerships with ZEPETO for the first Songkran Festival and the first Bangkok International Fashion Week in the Metaverse, and with The Sandbox to create the first online-to-offline Muay Thai-themed shopping mall, valuable insights have been gained into customer needs and engagement. The culmination of these efforts is JAI by ONESIAM, which offers members exclusive global privileges and connects them to a network of like-minded individuals that extends far beyond physical malls. JAI by ONESIAM is where people come together, share ideas, and innovate with a shared passion

“These pilot projects have allowed us to explore and understand new opportunities by bringing together experts from diverse industries. JAI by ONESIAM opens doors to global partnerships, extending our experiences beyond Thailand, with exclusive events in Hong Kong, and upcoming ventures in South Korea and Singapore. This global network ensures that our members are not just connected, but are part of a community that thrives on innovation,” shared Momori.

"We use soul-bound NFTs at JAI because maintaining the exclusivity and security of our community is paramount. When someone purchases a membership, a digital wallet is created, and an NFT is automatically airdropped into it. However, we don’t market this as an ‘NFT membership’; instead, we emphasize the security and exclusivity it provides. For example, when members register for an event, a QR code is generated, and every 15 seconds, we verify if the NFT is still in their wallet. This ensures that every event is attended by a carefully curated group, enhancing both security and the overall experience. JAI is a borderless community that connects passionate individuals, offering unique opportunities for both personal and business growth,” Momori added.

Chayapa Chutrakul, CEO of The Pink Lab, and a founding member of JAI by ONESIAM said that The Pink Lab is a company that focuses heavily on studying fandoms before expanding into other industries. All the brands can adopt concepts like fandom to build loyalty programs to enhance customer engagement. JAI by ONESIAM was born out of the interest of new generation, embodying a lifestyle that draws people together. , From its inception, JAI carried a sense of luxury rooted in the DNA of Siam Piwat, known for its strength in luxury retail.. Simultaneously, it evolved into something more dynamic, offering exclusive trips, events, and experiences that go beyond traditional shopping.

JAI by ONESIAM is an exclusive luxury lifestyle club designed for visionaries, strengthening Siam Piwat’s leadership in the development of global destinations such as Siam Paragon, Siam Center, Siam Discovery, ICONSIAM and Siam Premium Outlets Bangkok. The company has amplified its expertise and deep understanding in luxury retail to expand its customer base to global citizen. By connecting members to a global network of like-minded individuals JAI by ONESIAM not only offers unparalleled opportunities for growth and collaboration but also sets a new standard for innovation in the luxury sector. Through strategic partnerships with both domestic and international leaders across diverse industries, Siam Piwat is dedicated to delivering experiences that are not just exclusive, but transformative experiences that define the future of luxury and cannot be found anywhere else.