Siam Piwat reaffirms its leadership in luxury retail by delivering firstism experiences that go beyond expectations

When it comes to the finest luxury destinations in Asia, Siam Piwat Group is renowned as the developer of some of the world’s best-known landmarks, such as Siam Paragon and ICONSIAM. These developments are not only widely recognized as outstanding global destinations but have also become premier hubs for high-end brands, offering some of the most comprehensive luxury shopping experiences in the world.

No. 1 luxury destinations trusted by world-class high-end brands as the venues of choice for launching debut flagship stores, concept stores, new collections in Southeast Asia and Asia.

Siam Paragon and ICONSIAM have earned the trust and recognition of world-renowned brands as the venues of choice for launching their debut flagship stores, concept stores, or new collections in Southeast Asia and Asia. In the first six months of 2024, several brands have chosen to make their debut in Thailand at these locations, with some being exclusively available at Siam Paragon and ICONSIAM.

Siam Piwat

- Rolls-Royce, the world’s ultimate luxury automotive brand, has unveiled its new signature boutique under the concept ‘Galleria’ — the first such boutique in a shopping mall across Asia-Pacific. This new boutique offers customers a private space where they can fully immerse themselves in the brand’s refinement and aesthetics and customize their bespoke vehicles, all in the ultimate hub of luxury.

- BVLGARI, , the iconic luxury brand, has created a sensation with its newly renovated space – the first and largest duplex shop in Thailand.

- DOLCE&GABBANA features an all-new look with a simple yet sophisticated design that showcases the distinctive Italian style.

- GUCCI unveils a fresh concept that diverges from its previous iterations and expands its exclusive experience with a revamped look that fully showcases its women's collection, including clothing, bags, shoes, accessories, and jewelry.

- LOEWE introduces its first and largest LOEWE Store in Thailand, featuring the latest concept inspired and designed by creative director Jonathan Anderson. Featured are leather products, bags, wallets, home decor items, and scented candles from the home collection, along with clothing and leather goods for both men and women from the latest collection.

- CASABLANCA, a luxury clothing brand from Paris, has launched its first shopping space in the world.

- Coming soon: MONTBLANC with a new design concept, and PRADA with a newly redesigned women’s boutique.

ICONSIAM

- VAN CLEEF & ARPELS, the French high-end jewelry and watch brand with a rich heritage spanning over 100 years, has opened a new boutique. The store showcases a striking design that seamlessly blends timeless elegance with modern flair and captures the brand’s unique commitment to meticulous craftsmanship and attention to detail.

- CHAUMET, the esteemed French luxury jeweler, has launched its debut boutique in Thailand. It showcases a new collection that artfully presents haute joaillerie and precious gemstones through various artistic disciplines.

Siam Paragon and ICONSIAM have consistently been chosen by prestigious global brands as the venues of choice for hosting grand world-class events, innovative pop-up stores, and exclusive exhibits, and for launching limited-edition collections. In 2024, a revolving roster of brands has launched their pop-up stores, each showcasing exclusive collections that generate a buzz of excitement among customers and deliver unexpected experiences that exceed their expectations.

Siam Paragon

- The luxury brand CELINE has chosen to launch the CELINE SIAM PARAGON PLEIN SOLEIL POP UP STORE, one of only seven such stores worldwide.

- PRADA has launched a new pop-up store featuring eye-catching red and white stripes throughout the space. It showcases specially curated men's and women's clothing, bags, shoes, and accessories from the new collection inspired by the vibrant hues of summer and travel.

- LORO PIANA has opened a new pop-up store to showcase their Summer Resort 2024 collection.

- GUCCI has launched the Gucci Ancora Pop Up and unveiled the SPRING SUMMER 2024 collection designed by Sabato De Sarno.

- COACH has transformed Parc Paragon into the Coach Tabby Shop, a cute pop-up store in the shape of Coach’s iconic Tabby bag. The giant yellow structure stands out in the bright sunlight in the heart of Parc Paragon.

- GENTLE MONSTER has launched the “Jentle Salon Pop-Up” for the first time in Thailand. This iconic and cute pop-up store in the style of “Jennie from BLACKPINK” is brought directly from Korea and available exclusively at Siam Paragon.

- Leading global watch brands have debuted their latest collections in Thailand, including rare limited editions. For instance, HUBLOT celebrated its role as the Official Watch of UEFA EURO 2024™ with the spectacular “Hublot Loves Football UEFA EURO 2024” pop-up store. Jaeger-LeCoultre narrated its 90-year story with the Reverso Stories Travelling Collection – an exhibition that captures the unique history of the high-end watchmaker. A. Lange & Söhne launched an exclusive exhibition “Precision in Motion,” which offered a rare glimpse into their traditional engraving artistry, a cornerstone of their watchmaking heritage.

ICONSIAM

- LOEWE has opened a LOEWE POP-UP STORE showcasing Paula’s Ibiza 2024 summer collection inspired by Paula’s Boutique, an iconic store on Ibiza that became a symbol of hippie culture in the 1970s.

- MCM has celebrated its “New Era” with the launch of MCM Lauretos Pop-up Store. This space highlights their SS24 Collection, which introduces the Lauretos pattern – a new iconic monogram design for the season that adorns their signature items.

Siam Piwat is ready to forge ahead in pioneering a new definition of “New World Luxury” to create unprecedented phenomena and curate luxury experiences that exceed everyone’s expectations, with the ultimately goal of establishing Thailand as one of the world’s most significant luxury destinations.