Siam Piwat shares insights on power of building brands towards sustainability and global success at leadership training course organized by Isra Institute

Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Group, shared her knowledge and experience as a special guest speaker on how to build brands towards sustainability that leads to the success of the group’s world-class projects in a lecture, entitled “Power of Brands.” The lecture was part of the Communication and Connection for CEO course, organized by the Isra Institute of the Thai Press Development Foundation, which aimed to enhance organizational leaders’ external and internal communication capabilities as well as image-building, crisis management, and networking skills for business expansion.

In her talk, Chadatip discussed concept of brand building as the Visionary Icon and how creativity and innovation have been harnessed to develop world-class projects in order to create brand value, benefit all parties involved, and solidify the positions of Siam Piwat’s malls as the top-of-mind must-visit destinations among all tourists. She also covered crisis management strategy and effective communication to keep up with global changes. The course runs from June 5 to September 11, 2024, and features speakers from various leading organizations, experts from both public and private sectors, and media specialists. Participants include top executives from leading companies and government agencies as well as business owners.