Siam Piwat signs an MOU with “Youth In Charge” to empower young Thais for the creative industry, reinforcing its position as a platform of opportunities

Bangkok (August 30, 2024) Siam Piwat – a leading real estate and retail business developer, the owner and operator of world-renowned projects such as Siam Paragon, Siam Center, and Siam Discovery, and a joint owner of ICONSIAM and Siam Premium Outlets Bangkok – has signed a memorandum of understanding (MOU) with Youth In Charge, a platform for enhancing capabilities, leadership, and opportunities for Thai youth, operated by In the Lead (Social Enterprise) Co., Ltd. Siam Piwat will also provide support to the first batch of participants in Youth In Charge Creative Career Academy, which seeks to create a space where young people can cultivate creative skills as well as explore their interests and different career paths in the creative industry. The initiative underscores Siam Piwat’s position as a platform of opportunities for sustainable growth across all sectors.

As part of this three-year collaboration, Siam Piwat will be joining hands with leading partners from both public and private sectors to support and develop Thai youth and personnel both in Thailand and abroad as well as provide business opportunities and enhance the competitiveness of Thailand’s creative industry on the world stage. More specifically, these partners will be working together to carry out various skill enhancement activities and initiatives for younger individuals and professionals in various disciplines across the creative industry, including Youth In Charge Creative Career Academy, a program designed to produce creative talents, in order to support the sustainable growth of the creative industry and develop an international creative community that will lead to collaboration and co-creation. Additionally, Siam Piwat will assist in publicizing the project as well as provide venues and experts for different activities.

In previous activities of Youth In Charge Creative Career Academy, Siam Piwat took part in imparting retail business knowledge and professional insights to the young participants. The company’s executives and expert staff from relevant departments delivered a talk on global event branding based on the organization’s success stories as a world-class experience creator and organized a workshop titled “Branding Thailand By Youth,” where the young participants collaboratively developed marketing campaigns to strengthen Thailand’s creative industries and brainstorm innovative ideas and strategies to further expand the organization’s ongoing projects. The activities were held at SCBX Next Tech in Siam Paragon.

Siam Piwat seeks to equip young Thais for professional careers and create future business opportunities, in line with the organization’s aspiration to serve as a platform of opportunities that fosters growth for all. This will be achieved through Siam Piwat Academy, an educational and management institution that disseminates knowledge on real estate development and retail business to society, with the goal of continuously enhancing the quality of life for all Thais, empowering Thailand’s youth, and gaining global confidence.

Youth In Charge Creative Career Academy is a program designed to enhance professional skills and capabilities for the creative industry. The program has drawn over 100 young participants aged between 15-25 years old from over 28 educational institutions from various creative fields, such as independent art, short film production, writing, and fashion. This program runs from June 1 to August 24, 2024, and the creative works produced by the young participants during the three months will be showcased at the International Youth Festival in the future.