Siam Piwat partners with DITP to showcase 10 Thai designers from ICONCRAFT at THAI FASHION & TEXTILE BUSINESS MATCHING TOKYO 2024, elevating Thai brands to the global stage

Bangkok (September 10, 2024) Siam Piwat – a leading real estate and retail business developer, the owner and operator of world-renowned projects such as Siam Paragon, Siam Center, and Siam Discovery, and a joint owner of ICONSIAM and Siam Premium Outlets Bangkok – has partnered with the Department of International Trade Promotion (DITP), Ministry of Commerce to take 10 top Thai designers from ICONCRAFT, a space of inspiration celebrating Thai craftsmanship, to the “THAI FASHION & TEXTILE BUSINESS MATCHING TOKYO 2024” to showcase and sell their products. The event, themed “Craft and Sustainability,” was organized by the Office of Commercial Affairs in Tokyo, Japan, an agency under DITP, the Ministry of Commerce. As the only private retail business from Thailand participating in this event, Siam Piwat is leveraging its success to expand Thai brands internationally and “win the world for Thailand,” underscoring its philosophy “Siam Piwat Way” and aspiration to serve as an opportunity platform that fosters sustainable growth for all.

Held on August 29-30, 2024, in Tokyo, Japan, the “THAI FASHION & TEXTILE BUSINESS MATCHING TOKYO 2024” event was part of the Qurated Fashion Incubation Project 2024, an initiative operated by the Department of International Trade Promotion (DITP) to empower and prepare fashion entrepreneurs for the global market. Siam Piwat has been a steadfast supporter of this project, focusing on promoting fashion designs that blend unique Thai local wisdom with contemporary craftsmanship and inspired creativity. For this year, 10 brands were selected by a panel of experts: Frank De Nara, Collector Project, BALC, Marionsiam, Baan Maew Maew, Riva, Salette, Ethinicabaca, E-Nang, and Wonder Anatomie. Their products will be featured for sale at ICONCRAFT stores on the 4th and 5th floors of ICONSIAM, along with new products from six additional brands set to be launched soon.

Ms. Usara Yongpiyakul, Chief Executive Officer of Retail Business Group, Siam Piwat Retail Holding Co., Ltd., stated, “ICONCRAFT is one of the brands created by Siam Piwat to showcase contemporary crafts by Thai designers, artisans, and SME entrepreneurs. We have been working with DITP for several years to support Thai entrepreneurs in expanding their businesses overseas, all guided by our #SiamPiwatWay philosophy, which positions us as a platform of opportunities that fosters sustainable growth for all. We provide comprehensive support, from capability development and product enhancement to creating marketing channels that enable our partners to compete on the global stage. This event is another significant international platform where Thai entrepreneurs can showcase their capabilities, ingenuity, and local wisdom to a worldwide audience and proudly elevate Thai brands to international recognition.”

Independent Thai business owners representing ICONCRAFT who participated in this event spoke about this opportunity to showcase their products to an international market. Ms. Vitchukorn Chokedeetaweeanan, representing the Baan Meaw Meaw brand said, “I’m happy and proud to be part of such a great project. Siam Piwat’s support has been invaluable, from providing knowledge about export marketing to facilitating our participation in international exhibitions. Similarly, Ms. Kamonmanee Charoenyut from the BALC brand stated, “Our trust in Siam Piwat, who is an expert in promoting and elevating Thai products to the global stage, has given us the opportunity to grow in the global market and expand into many countries.”

Siam Piwat strives to transform its business into an opportunity platform that fosters sustainable growth for all through the co-creation of shared value among business partners, vendors, local communities, and society at large, with the ultimate goal of benefiting a wide range of people, enhancing the quality of life for Thai people, and elevating Thailand’s reputation on the world stage.