ICONSIAM To Host the World Phenomenon “Amazing Thailand Countdown 2025", Teams Up with Lisa, Global Stars and Key Partners To Propel Thailand into the Top 5 Global Countdown Destinations

CORPORATE - 14 NOVEMBER 2024



Bangkok, (November 14, 2024) ICONSIAM, the global landmark along the Chao Phraya River, a joint venture between Siam Piwat, Charoen Pokphand Group (CP), and Magnolia Quality Development (MQDC) reaffirms its position as a global destination that showcases the best of Thailand to the world. By presenting the spectacular “Amazing Thailand Countdown 2025,” ICONSIAM aims to elevate Thailand’s global standing and position the country as a Global Countdown Destination that has captured the hearts of people worldwide. This countdown phenomenon promises Thailand’s and the world’s most impressive celebration, featuring the longest fireworks display along the Chao Phraya River, the first-ever solo performance from “Lisa Lalisa Manobal” a global Thai icon who inspires the world and a troop of top-rated local and international artists. With a projected global audience of over 30 million, the "Amazing Thailand Countdown 2025" at ICONSIAM is set to give Thailand's economy a significant boost. This 3-day, 3-night celebration, scheduled for December 29-31, 2024, is anticipated to position Thailand among the world’s top 5 countdown destinations. The event has already captured the attention of international media and key opinion leaders to broadcast this spectacular event worldwide.

Mrs. Chadatip Chutrakul, CEO of Siam Piwat Group, stated, “ICONSIAM was born from a vision to celebrate the rich heritage and pride of Thailand, showcasing the country’s multi-faceted identity through a blend of traditional elegance and contemporary sophistication. It brings together the best of Thailand and the world in one extraordinary destination. ICONSIAM is truly a global destination that makes Thai people feel proud of being Thai, helps preserve and present THAINESS for the next generation, while also making visitors from around the world fall in love and be impressed with Thailand. Therefore, the 'Amazing Thailand Countdown 2025' truly reaffirms ICONSIAM's commitment to showcasing the best of Thailand to the world, fulfilling our original vision.”

Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., stated that ICONSIAM, in partnership with public and private sectors, including the Tourism Authority of Thailand, Bangkok Metropolitan Administration, Thai Chamber of Commerce, and leading private partners such as Charoen Pokphand Group, Charoen Pokphand Foods PCL., CP ALL PCL., True Corporation Public Co., Ltd., CP AXTRA PCL., KASIKORNBANK Public Company Limited, Thai Honda Co., Ltd., Magnolia Quality Development Corporation Limited, Toyota Motor Thailand Co., Ltd., British Dispensary Group, Chao Phraya River Tourism Association, Thai Boats Association along with private hotel and community partners along the Chao Phraya River, join forces to host the grand 'Amazing Thailand Countdown 2025,' with an aim to win the world for Thailand with an unrivaled countdown experience. The spectacular countdown celebration along the Chao Phraya River, features “Lisa Lalisa Manobal”, a world-renowned rapper, singer, dancer and style icon, who has brought global fame to Thailand and inspired people worldwide, will highlight Thailand's unique charm and talents, solidifying the nation’s reputation and a lasting impression on the global stage.

ICONSIAM is ready to contribute significantly to Thailand’s economic growth, especially in tourism. Highlights include the longest eco-friendly fireworks, stretching over 1,400 meters along the Chao Phraya River and spectacular performances by renowned Thai and international artists. We anticipate more than 30 million audiences both in-person and through live broadcasts from across the nation and worldwide. This year is particularly special as we have received numerous requests from international media and KOLs to cover the event live. We are confident that Thailand's countdown event will be among the top 5 best countdown destinations in the world.

“Join us for the 'Amazing Thailand Countdown 2025' as we celebrate the greatest of Thailand and the world, making Amazing Thailand Countdown 2025 the most spectacular countdown celebration Thailand has ever witnessed and reinforced our country's position as a top global destination” Mr. Supoj concluded

Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, added “The Ministry of Tourism and Sports, through the Tourism Authority of Thailand (TAT), has been actively collaborating with the Ministry of Culture, Bangkok Metropolitan Administration, and various public and private sector partners to elevate Thailand's status as a world-class event hub. By transforming traditional Thai festivals into global events and attracting international music and sports events, we aim to extend tourists' length of stay, increase tourism spending, and boost the economy.

Thailand's strong tourism industry, fueled by robust private sector partnerships, has been recognized with the prestigious "Destination Of the Year 2025" award from Travel+Leisure. The Amazing Thailand Countdown 2025 at ICONSIAM is a testament to this global recognition. This world-class event, a result of strong public-private collaboration, solidifies Thailand's position as a leading global countdown destination. TAT would like to express our sincere gratitude to ICONSIAM and all partners for their contributions to this remarkable achievement.”

Sanon Wangsrangboon, Deputy Governor of Bangkok, added, “BMA is committed to fostering a creative and cultural hub to drive sustainable economic growth. While the government plays a crucial role in facilitating and supporting various initiatives, the private sector is the true driving force behind these successful projects. The collaboration between the public and private sectors is instrumental in propelling the city's economic development. The Amazing Thailand Countdown at ICONSIAM is a world-renowned event, attracting both domestic and international tourists, boosting Bangkok's tourism industry, especially during the year-end high season. This event is a testament to the collective efforts of all stakeholders. As a partner in this event, BMA prioritizes public safety and has deployed fire engines, fireboats, and personnel to ensure immediate response in case of emergencies. This allows people to celebrate safely and happily during this festive season.”

Dr. Kitsana Vachekrilas, Secretary General, Thai Chamber of Commerce and Board of Trade of Thailand, added, “Thailand is renowned as a top tourist destination, especially during the year-end holiday season. This period is crucial for the tourism industry, generating substantial revenue and economic benefits. The Tourism Authority of Thailand (TAT) forecasts a 20% increase in international arrivals, reaching approximately 12 million visitors, and generating 652,826 million baht in revenue in the last four months of this year, representing a 29% increase. This underscores the immense potential of Thailand's tourism industry. The Thai Chamber of Commerce is committed to collaborating with all sectors to ensure the success of the Amazing Thailand Countdown 2025, aiming to create unforgettable experiences for visitors and showcase Thailand's capabilities in hosting world-class events. This will bolster economic confidence and support the growth of SMEs along the Chao Phraya River."

Cdr. Parinya Ruckwatin RTN., Chairman of Chao Phraya River Tourism Association, added, “The Amazing Thailand Countdown 2025 is expected to be the biggest and best yet, attracting visitors from around the world. This year, businesses along the Chao Phraya River, including hotels and restaurants, have made extensive preparations to welcome both domestic and international tourists. They have also enhanced safety measures to ensure a world-class event. The association expects an overall revenue growth of more than 75% for businesses along the Chao Phraya River during this festive season, with a projected increase of over 100% on countdown night.”

Mr.Apichart Patcharapinyopong, Chairman of Thai Boats Association, emphasized, “This festive season has seen a significant increase in activity, particularly with the coming of Amazing Thailand Countdown 2025 This spectacular celebration is driving a 30% increase in river traffic, boosting the revenue of ferry and tour boat operators by over 40 million baht. To accommodate the expected surge in passengers around the Chao Phraya River due to the most spectacular Amazing Thailand Countdown 2025 at ICONSIAM, operators have extended ferry service at ICONSIAM until 3.00 AM on the countdown night to alleviate traffic congestion and provide greater convenience to visitors.

Mr.Kriengsak Suvorapamaneesawat, Head of Global Partnership Management, Siam Piwat Company Limited, also revealed “To continuously deliver extraordinary experiences to our customers, global visitors heading to ICONSIAM's Amazing Thailand Countdown 2025 are in for a triple treat of exclusive privileges with the ONESIAM Global Visitor Card. Start by enjoying discounts of up to 30% at top participating brands, 5% at Siam Takashimaya and Dear Tummy supermarket, and more, along with complimentary WiFi and access to Tourist Lounge. The card also unlocks unique perks through partnerships with leading airlines, hotels, and tour operators, plus extra discounts and exclusive offers on dining, attractions, and shopping across the Siam Piwat ecosystem in Thailand and abroad. Finally, ICONSIAM-exclusive rewards await the first 500 cardholders who spend a minimum of 6,000 THB with mementos from ICONCRAFT – a platform of inspiration for innovative crafts by Thai craft heroes and communities.

The Ultimate Countdown Phenomenon, Celebrating the Best of Thailand and the World

Mr. Supoj also highlighted this year’s remarkable offerings, “ICONSIAM welcomes the New Year with spectacular Amazing Thailand Countdown 2025. Three extraordinary highlights include:

- Global Thai-conic Fireworks Celebration: Witness 1,400 meters of eco-friendly fireworks along the Chao Phraya, blending innovative techniques led by an award-winning Japanese fireworks director and Thailand’s top creative talents, under the theme ‘Celebrating the Everlasting Legacy of Siam,’ reflecting Thailand’s vibrant heritage and wisdom.

- Global Thai-conic Captivating Hero: Enjoy the highlight performance from “Lisa Lalisa Manobal”, a world-renowned rapper, singer, dancer and style icon, who has brought global fame to Thailand and inspired people worldwide. She will deliver a performance that will captivate the world in a grand show night on the most magnificent scenery of the Chao Phraya River.

- Global Thai-conic Entertainment Showcase: Experience three days of unparalleled entertainment with 60 top Thai and international artists which include ATLAS, BUS Because of you I Shine, 4EVE, Jeff Satur, Milli, NONT TANONT, PP-Billkin, Peck Palitchoke, PROXIE, ZeeNuNew Kongthap Peak, PIT BABE the Series, and a Chinese icon “Wei Zhe Ming”. This grand stage along the Chao Phraya’s iconic curve will deliver a memorable New Years’ experience.

“To make Thailand the center of global attention this New Year, ICONSIAM has joined forces with public and private sectors to create 'The Grandest Celebration Showcasing the Best of Thailand and the World.' The Amazing Thailand Countdown 2025 promises to be Thailand’s most spectacular year-end event, featuring eco-friendly fireworks and a world-class entertainment extravaganza with renowned Thai and international artists performing over three days and nights. This celebration aims to deliver an unforgettable experience, reaffirming ICONSIAM’s commitment to uniting the best of Thailand with the best of the world,” Mr. Supoj emphasized.

Be part of the unforgettable ‘Amazing Thailand Countdown 2025 at ICONSIAM,’ a grand spectacle unlike any other, from December 29-31, 2024, at River Park, ICONSIAM, or watch live broadcasts on 15 channels, including Thairath TV 32HD, ONE31, GMM25, TNN16 and Facebook LIVE via Thairath online, Daily News online, Khao Sod, Matichon, Feed, TNN, Nation TV, one31, PPTV HD 36, from 11.00 PM onwards and Facebook Live and YouTube Live via ICONSIAM from 6.00 PM onwards.

Public attendees can reach ICONSIAM via car, bus, ferry, and BTS Skytrain (Silom Line to Krung Thon Buri, connecting to the Gold Line at Charoen Nakhon Station for easy access to ICONSIAM). For further inquiries, please visit www.iconsiam.com or follow Facebook: ICONSIAM