ONESIAM ushers in the Year of the Snake with “A Prosperous Chinese New Year 2025,” the ultimate shop-pray-feast mega-celebration across six global destinations from now to Feb 2
- Reinforcing its position as the number one celebration destination and leader in global destination development, ONESIAM has transformed its spectacular landmarks in celebration of the Chinese New Year to attract both Thai and international tourists and stimulate the Thai economy and tourism.
- ONESIAM is joining in the celebration of the 50th anniversary of Thai-Chinese relations with grand and spectacular cultural performances, eye-popping promotions, and luck-boosting activities for all shoppers for the Chinese New Year.
To usher in a prosperous new year, ONESIAM is launching a world-class Chinese New Year mega-celebration, uniting the strengths of six global destinations in the heart of Bangkok – Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, the iconic landmark along the Chao Phraya River, ICS, and Siam Premium Outlets Bangkok, Thailand’s only world-class luxury outlet mall – as well as the ONESIAM SuperApp. Themed “A Prosperous Chinese New Year 2025,” the grand celebration will run from now to February 2 and will feature not only various luck-boosting and auspicious events and activities but also a full array of experiences, from spiritual to shopping and leisure.
This year marks an exceptional milestone as Thailand commemorates the 50th anniversary of Thai-Chinese diplomatic relations. As such, visitors from across the globe will get to experience a dazzling array of festive activities, join ONESIAM in honoring cherished Chinese New Year traditions, as well as enjoy prestigious cultural performances showcasing the enduring bonds between both nations along with exclusive shopping promotions and diverse entertainment offerings. The grand-scale Chinese New Year festivities not only promise to draw more international visitors and create memorable experiences but will also boost tourism and stimulate Thailand’s economic growth from the first quarter of the year.
Highlights of the Chinese New Year Celebration Across 6 Destinations
Siam Paragon presents an immersive cultural experience inspired by the world heritage site in Dunhuang, the historic Silk Road oasis city with a legacy spanning over two millennia, from January 28 to February 2, 2025, at Parc Paragon.
- Enjoy Thailand’s debut performance of “Ancient Sound of Dunhuang” by the Gansu Performing Arts Group from China, traveling directly from Dunhuang specifically for this exclusive performance that masterfully blends traditional dance with classical Chinese instruments.
- Experience the magnificence of the UNESCO World Heritage Mogao Caves through cutting-edge digital art, showcasing precious Buddhist sculptures and murals from various periods, complemented by a stunning recreation of the iconic Crescent Moon Lake, an oasis in the Gobi Desert.
- Witness the “Pearl of the Moon” spectacle – an exclusive Chinese New Year production combining the Celestial Dragon, Fire Phoenix, and Divine Lion performances by the Sam Phran Mungkorn Yok Lion Dance Troupe, a legend with 80 years of legacy, along with the Yingge Boonyawittayakarn Troupe’s distinctive Yingge martial arts choreography in ancient Chinese warrior costumes.
- Check your fortune for Chinese New Year at the charitable fortune-telling event “Siri Wattana Fortune Telling for the Disabled,” featuring 38 renowned fortune-tellers and divination experts, from January 28 to February 3, 2025, at the Living Hall, 3rd floor, Siam Paragon
Siam Center is launching an innovative and inspiring Chinese New Year celebration with “SIAM CENTER: The Prosperous Chinese New Year 2025,” from January 15 to February 2, 2025.
- Marking the first-time ever in Southeast Asia, TOYZEROPLUS World presents beloved characters in Chinese costumes in celebration of Chinese New Year, along with exclusive and limited-edition merchandise as well as exclusive meet-and-greet sessions with character mascots and live performances featuring various artists and idols.
- Create your own unique one-of-a-kind 3D action figure at SIAM CENTER x MEMORI STUDIO
- Explore the curated Chinese New Year pop-up space featuring products from premier brands, including the Atong and Friends Chinese New Year Pop-up, which showcases an extensive collection of art toys and characters from numerous renowned brands, alongside Chinese New Year collections from the mall’s leading brands.
Siam Discovery welcomes Chinese New Year with the grand-scale campaign “THE PROSPEROUS CHINESE NEW YEAR 2025 - CELEBRATING THE LOVE OF DISCOVERY,” from January 9 to February 2, 2025.
- Celebrate a new beginning with hot items and distinctive gifts for your loved ones from a wide array of leading brands.
- Avail yourself of the Love of Discovery promotion, where ONESIAM members can redeem 25 COINS on the ONESIAM SuperApp for up to 25% discount on items from participating luxury beauty brands for just 25 COINS.
ICONSIAM, the iconic landmark by the Chao Phraya, is transforming its space into a spectacular showcase of Thai-Chinese cultural heritage for ICONSIAM ETERNAL PROSPERITY CHINESE NEW YEAR 2025, from January 24 to February 2, 2025.
- Enjoy the exclusive “Lancang to ChaoPraya” sculpture exhibition, featuring sculptural works by two distinguished national artists: acclaimed Chinese sculptor Mr. Xu Hong Fei, known for his masterpiece “Chubby Woman with Dragon & Naga,” and Professor Emeritus Preecha Thaothong, Thailand’s National Artist of 2009.
- The event will mark the first-ever appearance in Thailand of the statues of the goddess Doumu and 60 Tai Sui deities from the thousand-year-old Renwei Temple in Guangzhou, China, where devotees can pay respects to the deity corresponding to their birth year. The event will also feature the statues of the revered goddesses Shui Wei Sheng Niang and Tian Hou Deng from Chao Mae Tubtim Shrine in Uthai Thani, offering blessings for the Year of the Snake.
- Join the auspicious ceremony honoring Cai Shen (God of Wealth), Xi Shen (God of Joy), and Gui Shen (God of Nobility) at the Dragon’s Curve, the most auspicious bend of the Chao Phraya River, officiated by Master Khatha Chinbanchorn on January 28, 2025, beginning at the auspicious time of 23:19 hrs. at ICONSIAM River Park
- Prepare to be dazzled by the spectacular “Dragons of Two Lands” performance featuring a naga and a dragon in celebration of the bilateral relations between China and Thailand as well as the award-winning classical performance from Changsha, China.
- Immerse yourself in “Little China,” a riverside walking street along the most magnificent bend of the Chao Phraya River known as the Dragon’s Curve, featuring 35 legendary Michelin-recommended eateries for a complete dining, shopping, and entertainment experience throughout the 10-day festival.
Siam Premium Outlets Bangkok welcomes Chinese New Year and the Year of the Snake with up to 70% discounts from premier brands and lucky red envelope discount coupons from participating stores, while weekend visitors from Friday through Sunday will stand a chance to receive thermal tumblers and limited-edition mini tote bags as well as an opportunity to participate in a DIY keychain crafting workshop. The promotions run from January 16 through February 28, 2025.
In addition, the ONESIAM SuperApp extends exclusive privileges to ONESIAM members. Upon meeting the purchase requirements, ONESIAM members can earn up to 2,500 ONESIAM COINS at Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM.
ONESIAM welcomes all to be part of this landmark Chinese New Year celebration “A Prosperous Chinese New Year 2025,” where they can experience exciting shopping promotions, impressive cultural performances, and diverse entertainment offerings, from now to February 2, 2025. For further details and updates on the activities, please follow the official Facebook pages: ONESIAM, SIAM PARAGON, SIAM CENTER, SIAM DISCOVERY, and ICONSIAM.
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