In 1973, Siam Center was launched as Thailand’s first international standard shopping center with the aim to introduce the shopping mall business to Thai retail market. It has since been Thailand’s best-loved mall where every Thai must visit and also a birth place of top Thai designers - many of whom started their careers at Siam Center.
Despite being the first shopping center for 4 decades, Siam Center is undoubtedly one of the most innovative shopping destinations as it has always been renovated to lead the changing trends and customer demands through time. In 2013, Siam Center underwent a total renovation and reopened as “Siam Center: The Ideaopolis” - a place where great new ideas are presented, and where art, fashion, technology, lifestyle and entertainment converge, creating a new paradigm of shopping that “provides a variety of experiences, an arena where people can be inspired, excited, and entertained.”