SIAM DISCOVERY

First opened in 1997 as the first lifestyle destination in Thailand, Siam Discovery is now the first and the largest lifestyle specialty store in Thailand where thousands of lifestyle brands are brought together under a single universal concept that puts customers at the centre, rather than brands.

After completed a major rebuild in 2016, Siam Discovery has operated under the new concept of ‘The Exploratorium,’ it invites the visitors ​to discover themselves and express who they want to be by experimenting and trying out new products, new ideas, re-thinking conventions, and customizing their purchases, all across40,000 square metres of floor space. ​